How to Find Your Ideal Customer Profile for Your Contractor Business

By Katherine Oakes

One of the first and most crucial steps in establishing a successful small business is to define and find your target audience. No matter what kind of industry you work in as a small or independent professional, you simply cannot compete with big businesses by being everything to all people. Don’t let this discourage you but, rather, motivate you to find your ideal customer and keep business booming all year-round.

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Cutting Edge Branding Strategies for Contractors

By Katherine Oakes

The first step in growing your contracting business is to determine a branding strategy that works best for you. As a small business owner, you represent not only yourself but your brand as well. That’s why it’s important to get down the nuts and bolts of not just who you are but what you do. What will set you apart from the rest of the competition is a branding strategy that emphasizes your own unique strengths.

To help you do this successfully, we’ve narrowed it down to three of the most cutting edge strategies to help you grow your contracting business.

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How to Offset the Dip in Job Leads During the Holiday Months

By Katherine Oakes

When the temperature drops and the weather takes a turn during the holiday months, prospective job leads and new clients start to fade away for most contractors. Although the work slump is inevitable and more people are doing less home improvement projects outdoors, there are still plenty of ways to stay busy.

Don’t let your business go into hibernation during the holidays. After all, timing is everything and the winter season brings in a whole new set of business opportunities that you didn’t have before. Here are three effective ways to offset the dip in job leads during the holiday months.

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Considering most windows are manufactured to last anywhere from 10 to 20 years, it’s not likely that you’ll install new windows in a client’s home more than twice. That’s why it’s so important to find ways to remain as competitive as possible in order to ensure business growth. Home Improvement Leads knows that staying at the vanguard is less challenging when a business owner implements these three tips for success.

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In an oversaturated digital marketplace, contractors can’t afford to let leads slip away. Taking a lackadaisical approach will result in other contractors swooping in and closing the deal before you even get a chance to tell the client why you’re the best choice. When it comes to lead generation marketing, the key is to respond promptly and address the customer’s needs immediately so they have no reason to overlook you. Home Improvement Leads offers tips for responding in a way that precipitates a profitable relationship for both you and the customer.

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As an independent contractor, your business and your passion are inextricably linked. A successful business means a positive association with your services, money in the bank, and affirmation of your livelihood. At Home Improvement Leads, we know that starting and growing your business is only one of many challenges associated with the contracting profession. We’ve compiled a list of four of the major challenges faced by independent contractors in the early stages of their business and some suggestions to help overcome them.

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It used to be that simply finding leads was the hard part for contractors. However, with the rise of the internet—social media and blogging especially—that isn’t the case anymore. Many businesses are now flooded on a daily basis with potential patrons asking about their particular expertise. So how do you know which of these leads will actually turn into paying customers and which won’t? By implementing some of these tips from Home Improvement Leads, you will be well on your way to differentiating between the two.

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Anyone who’s ever worked in a customer-interfacing position knows there’s a fine line between being particular about a product or service and being downright belligerent. A displeased customer is already a challenge when it comes to something as simple and affordable as coffee. When it comes to home construction, however, the stakes are at their highest.

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As a banker, I come across a lot of business owners who have been denied a loan request from their bank because of insufficient documentation. In a state of confusion and not really understanding what banks really need from them, they commonly ask this question, What do banks want to see when I am applying for a business loan?

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As a contractor, your days are filled with managing projects, talking to clients, and being out on various job sites. Unfortunately, that doesn’t always leave a lot of time in the day for growing your business. By having a strong marketing campaign in place, though, you can let it do the hard work for you. These five ideas from Home Improvement Leads will help draw in potential clients and boost your revenue in no time.

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